Anders Lundkvists presentation är från 2008, men är inte inaktuell för det:
På samma ämne tipsar Daniel Chow om dels en studie från Maksim Kitsak på Boston University…
“Networks portray a multitude of interactions through which people meet, ideas are spread, and infectious diseases propagate within a society. Identifying the most efficient “spreaders” in a network is an important step to optimize the use of available resources and ensure the more efficient spread of information.”
… och dels en kort artikel från MIT Tech Review:
“Who are the best spreaders of information in a social network? The answer may surprise you. The study of social networks has thrown up more than a few surprises over the years. It’s easy to imagine that because the links that form between various individuals in a society are not governed by any overarching rules, they must have a random structure. So the discovery in the 1980s that social networks are very different came as something of a surprise. In a social network, most nodes are not linked to each other but can easily be reached by a small number of steps. This is the so-called small worlds network.”
[...] för lite fokus på relationer i PR. Det som är intressant med relationer kan diskuteras med olika typer av nätverksteorier, vilket ju görs flitigt i dessa digitala dagar. Men relationer handlar lika mycket om [...]