by Jerry Silfwer on December 31, 2010 · 5 comments
1. Weekend in Antwerp One of those many conference summits, but my fiancee tagged along and we stayed for a weekend. There’s something about traveling abroad I think, it makes your life seem eventful and exciting, even though a city weekend might be just as plain and as full of work stuff as any other [...]
by Jerry Silfwer on December 31, 2010 · 0 comments
by Jerry Silfwer on December 30, 2010 · 7 comments
I got some follow-up questions on the PR Interview Q&A blog post. Here they are: Rodrigo: What do you think about the PR’s team that send, all the time, press release to a lot of journalists? In your view, this should end? Jerry: I’ve spoken to journalists about this and it’s not a black or [...]
by Jerry Silfwer on December 30, 2010 · 0 comments
Infographic: Is Information Overload Over-Hyped?I’ve been doing PR for storage vendors, and even though storage is becoming a commodity (well, it is commodity), storage services are booming. So, even though the world of storage struggles to keep the same pace as the massive information growth, it’s not really a problem here. For online users, storage [...]
by Jerry Silfwer on December 29, 2010 · 1 comment
by Jerry Silfwer on December 28, 2010 · 0 comments
Why Paying Bloggers For Posts Changes The Game Great post about a subject that has been of great concern to me lately. When blogger wants to get paid, that’s truly a PR killer. Then it’s just a matter of ad spends, really. Let’s hope the best and most influential blogs remain the best by safeguarding [...]
by Jerry Silfwer on December 27, 2010 · 0 comments
primegate | om prime, av primeBra av Prime att sätta upp den här sajten. På det här sättet kan de dra trafik från de olika artiklarna till sin version av det som utspelats. Och med en bloggsajt av det här slaget får de ett verktyg att delta i debatten med på egen plattform, utan att [...]
by Jerry Silfwer on December 26, 2010 · 1 comment
Got some questions from a new PR blog, PR Interview. Find the Q&A below. Rodrigo: How does the PR work in Sweden? What kind of job does the PR do? Jerry: There are several kinds of PR agencies in Sweden. Some are campaign-driven agencies focusing on events and publicity, but most are strategic agencies involved [...]
by Jerry Silfwer on December 25, 2010 · 4 comments
For once in my life, I’d like to stay at a hotel were the digital world is a part of the overall experience. I’ve stayed at my fair share of hotels, but few – if any! – manage to get close to what I would expect from a modern hotel for a modern business traveler. [...]
