From the monthly archives:
The Publisher’s Dilemma It’s not often I say that certain individuals are smart, because let’s face it; not many are. But this guy, Frédéric Filloux, he is. This is a very relevant post, indeed. Read it. And I wish I had the funds, because if I had, I would mobilize the right people and create [...]
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Influencer Relations is Hard Work… And Worth It “What many companies (and their agencies) are discovering is that influencer relations in social media is difficult – and very different from traditional PR. Online influencers like bloggers, forum posters, and Twitterers need to be approached in different ways, with a different tone, length, and purpose to [...]
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It’s an evolution thing. Sorry Twitter, I am still in love with blogging “As Mitch Joel says, blogging is hard, it is time-consuming activity, but it is just ‘beginning to take on its role in the pantheon of publishing’.” Who do PR people work for? “Like Carney, good PR people are only as good as [...]
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As a corporate PR advisor, I regularly emphasize the importance of having the head of communications seated at the top management table. I could go on ond on about why this is so important, especially when it comes to leveraging strategic PR programmes or aligning operations with public opinion. But on this particular day, I won’t. Today I will [...]
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Check Your JavaScript with JSHint, a Fork of Douglas Crockford’s JSLint “Your sadly pathetic bleatings are harshing my mellow.” Does it get geekier than this? Dear Sir: It’s Called the Quiet Car for a Reason, Douche. Some days I wish I was more of a Peter Shankman myself. Why to use the social web strategically [...]
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