From the monthly archives:

February 2011

My Best PR Career Advice

by Jerry Silfwer on February 11, 2011 · 17 comments

My best career advice for PR? Easy. Learn how to write. And how to do it quickly. If you can write, and write fast, then you’ll probably never be useless. Putting things into words is a skill, make no mistake about it. And if you’re good at it, there will always be something that you [...]

{ 17 comments }

Doktor Spinn’s Daily Smurf Tips

by Jerry Silfwer on February 11, 2011 · 1 comment

Buffer

Fiction Writing Techniques to Improve Your Blog Nice exercise for the brain, this. I’m not a blogger who works very long with my texts (I write them fron start to finish, the I press “Publish” or “Schedule” and that’s often the end of it), but maybe one should try to add more flavor? “Det där [...]

{ 1 comment }

Life Lesson: Live Simple And Be Brilliant

by Jerry Silfwer on February 10, 2011 · 1 comment

Buffer

Here’s a life lesson: Find joy, passions, and flow and most importantly, make sure these aren’t directly tied to your monthly income. Getting up every morning to protect a lifestyle will suck the life out of you. It’ll take the fun out of working and out of living. The lesson? Live simple and be brilliant. If [...]

{ 1 comment }

PR Pros: Focus On The Client, Goddammit!

by Jerry Silfwer on February 9, 2011 · 3 comments

Buffer

Please don’t go on about all your other clients in meetings. Smaller clients will only wonder if they will be prioritized and larger clients will be bored. You can mention your other clients in passing at the beginning of the relationship and leave it at that. Doing cool stuff for other clients might strengthen your [...]

{ 3 comments }

Spinn’s Daily Smurf Tips

by Jerry Silfwer on February 9, 2011 · 0 comments

Buffer

9 charts that simplify the social media story You’ve seen ‘em before, but here they are – a set of really good models for you to use. Get S.M.A.R.T. When Setting PR Objectives Hm, S.M.A.R.T. sounds a bit cheezy, but it seems very reasonable. Think I will add it into strategies. Real-Time Message to Marketers [...]

{ 0 comments }

Sell Value, Not Hours

by Jerry Silfwer on February 8, 2011 · 4 comments

Buffer

How long time something takes to do is only relevant if it takes too long. You don’t want to compete with other agencies on basis that you can do basic stuff quickly. You want to sell advice and activities to your clients that impacts their business in a way that generates value for them. Without [...]

{ 4 comments }

Spinn’s Daily Smurf Tips

by Jerry Silfwer on February 8, 2011 · 0 comments

Buffer

7 Signs He’s a PICK-UP artist Actually, I think all intelligent guys knows this. Not the guys who get drunk, are generally stupid, can’t keep their hands for themselves – or a combination. The hillbillies and the cowards have no clue, but the rest… I think they have this down. Ok, maybe not NLP (get [...]

{ 0 comments }

PR Pros: Be Easy To Buy From

by Jerry Silfwer on February 7, 2011 · 1 comment

Buffer

Selling PR isn’t the easiest thing in the world. PR is not that easy to explain and the results out of a series of relationships with key influencers can never be guaranteed. But this leaves a lot of room for your agency to differentiate from the rest of the lot. Being easy to buy from [...]

{ 1 comment }