From the monthly archives:

March 2011

To Pitch Or Not To Pitch? Classic Blogger Outreach Difficulties

by Jerry Silfwer on March 31, 2011 · 9 comments

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An interesting blog discussion have arised back home in Sweden. A rising young blog star within the food blogging community posed a couple of very interesting questions and the reactions clearly showed a disparity between two different opinions. Here’s some of the postings (in Swedish): Att ta godis från främlingar (Same Same But Different) Vad [...]

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Doktor Spinn’s Daily PR Links

by Jerry Silfwer on March 30, 2011 · 2 comments

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One day I’m going to live in Paris Wow… if I ever get rich, man… 16 Rhetorical Devices Regularly Used by Steve Jobs Beautifully compiled. This makes me want write a speech right now! PR in a blogger versus journalist world “Shouldn’t we demand the same from ourselves? Is there really a line anymore between [...]

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The Pirate Party – An Epilogue

by Jerry Silfwer on March 29, 2011 · 8 comments

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It seems like the pirate movement in Sweden disappeared from the spotlight rather quickly. It wasn’t very unexpected. The movement will go on, but will we ever see any political ramifications which can match the FRA resistance and the the two seats in European Parliament? Probably not. But what did the movement accomplish? The pirates [...]

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Doktor Spinn’s Daily PR Links

by Jerry Silfwer on March 29, 2011 · 0 comments

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The Crisis Communications Starter Kit Some useful templates. Limitations aren't in people themselves “I publish this post because I was thinking: Every time I read something negative against the PR industry and the people working in the field as a whole, I will share one successful and inspiring PR story, which is showing PR efforts [...]

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Time Is Not Money! Nice PR Campaign By SAS

by Jerry Silfwer on March 29, 2011 · 0 comments

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SAS has done a cool campaign. They brought a camera to the airport and started to ask travelers if they could buy their time. But hardly anyone wanted to, instead they were more concerned about getting home to their families. It communicates very clearly that airplanes better be on time instead of trying to compensate [...]

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Doktor Spinn’s Daily PR Links

by Jerry Silfwer on March 28, 2011 · 3 comments

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Social Media Success Summit 2011: The Web's Largest Social Media Conference! And oh yes—it’s online. Free is Boring I really got a kick out of reading this! And it’s true: “The thing is, for signed bands, for those who have success in mind, being ‘tight’ is a given. All the other things that go into [...]

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Doktor Spinn’s Daily PR Links

by Jerry Silfwer on March 28, 2011 · 0 comments

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Don't Start Discussions Like This “It’s far too corporate. Far too boring. Far too patronising. You should start a discussion in your online community as you would offline. Keep it short, keep it interesting and keep it honest.” Cute Bear Philosophers on the Internet “It depends on what we feed the machine with.” Or maybe [...]

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Lykke Li – I Know Places

by Jerry Silfwer on March 27, 2011 · 0 comments

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Doktor Spinn’s Daily Smurf Tips

by Jerry Silfwer on March 24, 2011 · 1 comment

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The Social Media Maturity Curve for Companies Very useful, thank you. “De inflytelserikas förtroende går inte att köpa” [SWE] Grymt bra krönika av Tor Löwkrantz. No, Facebook is not Killing Your Website. New user behavior is “This leads us to the original question of why websites are either stagnating or losing traffic. It is not [...]

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