From the monthly archives:

August 2011

Let’s Talk About How We Talk About Blogger Outreach

by Jerry Silfwer on August 3, 2011 · 3 comments

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I’m a firm believer in the importance of wording. A lot of problems we faced early on in social media was that we didn’t have a communal language to describe this brave new world. This is true for digital PR as well. So, let’s talk blogger outreach. To keep it simple, I divide blogger relations [...]

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Doktor Spinn’s Daily PR Links

by Jerry Silfwer on August 2, 2011 · 0 comments

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One of the many nice things about being home is being able too see wifey delivering the evening news. In my book she’s the best news anchor out there, and a kickass reporter, too. That combination can’t be all that common. 3 Things You Should Know Before Dating a PR girl This is worth a [...]

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Afterwork in Humlegården, Stockholm

by Jerry Silfwer on August 2, 2011 · 4 comments

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Some of you might remember that I used to pull together some casual afterworks once a month in Stockholm. It used to be something like 15-25 young PR pros showing up, but lately, well.. .I haven’t actually been in Stockholm all that much lately. But since the weather in Stockholm is great I thought it [...]

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The Campaign Site—Please Rest In Peace

by Jerry Silfwer on August 1, 2011 · 0 comments

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This is a guest post by Tom Daly, digital consultant. Design, user experience and social media friendly features continue to drive web development but the single most important factor will always be information architecture. The Trend Agency billing is a complicated beast. Or perhaps not. The need to inflate billing to the maximum level has [...]

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