From the monthly archives:

September 2011

Build Your Team Like an Executive

by Jerry Silfwer on September 30, 2011

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Build Your Team Like an Executive

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KDPaine’s PR Measurement Blog: Memo to the PR Profession, budgets are there, just not for what we used to do

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SAS TimeKiller App

by Jerry Silfwer on September 29, 2011 · 0 comments

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It’s pretty far-fetched and maybe not the tightest concept I’ve ever seen (“we’re always on time, so here’s what to do when not flying with us,” huh?), but you have to hand it to them: It makes for a pretty funny case video. And I must say I really dig the extreme passive aggressiveness in [...]

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Spinn’s PR Links—September 29, 2011

by Jerry Silfwer on September 29, 2011 · 0 comments

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KDPaine's PR Measurement Blog: Memo to the PR Profession, budgets are there, just not for what we used to do “For generations, mass media has governed marketing. TV alone would represent over 80% of an average marketing budget. Ad agencies have made a living of charging brands obscene amounts of money for creative and media [...]

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Don Draper Pitching The Facebook Timeline

by Jerry Silfwer on September 27, 2011 · 2 comments

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This one is pretty much all over the place, but deservedly so. Mad Men is about advertising, but having people remixing your corporate messaging like this is really something else. You gotta love the creativity the online world is giving us. And Mad Men, gosh… you get reminded here and there of what a well-crafted [...]

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Spinn’s PR Links—September 27, 2011

by Jerry Silfwer on September 27, 2011 · 1 comment

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Reading level and SEO And adding to Jesper’s argument; writing with clarity is an art form. As the complexity of your subject matter understanding deepens with time, you’ll have to put a correlating effort into simplify the way you package your messages. Eh… sorry. Writing with clarity is rewarding and the more you know, the [...]

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Leet Speak

by Jerry Silfwer on September 26, 2011 · 1 comment

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Pinterest Related articles Leet Speaking Passwords (searchenginejournal.com) Google reward is $1337 for discovering flaws in Chromium (theregister.co.uk) Augh, Did I Make It 1337Hax0r or 1337haxZ0r? (graphjam.memebase.com) Best Use for Pinterest (blogher.com)

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Spinn’s PR Links—September 25, 2011

by Jerry Silfwer on September 25, 2011 · 2 comments

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Meet the marijuana enthusiast that Netflix made famous Blazing story, this… Sorry, pun intended. Moneyball Levers Twitterati I’m sooo going to see Moneyball tonight. The Top 10 Best PR Movies Of All Time Not getting any objections from me here. Lies, Damned Lies and Mis-understood Statistics A pretty great example of two sets of statistics [...]

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The Duck

by Jerry Silfwer on September 25, 2011 · 5 comments

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I just love this picture. He’s like, “Do you have snacks or don’t you? What did you say?” Taken during one of many walks in Stockholm with my wife this August. I miss that right now. However temporary, distance relationships sucks. But soon we’ll get back together, very soon. Related articles The Duck (techeblog.com)

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