From the monthly archives:

November 2011

PR Campaign Of The Year: #OccupyWallStreet

by Jerry Silfwer on November 29, 2011 · 0 comments

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It’s very difficult to mastermind a movement. Impossible even. But sometimes there are dormant feelings within the population waiting to be triggered. Kalle Lasn, editor of Adbusters, and his colleagues created the hashtag #OccupyWallStreet on July 13. And then they created the beautiful ballerina poster above, where she is standing on the bronze bull on [...]

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I see a lot of companies struggling with their social media efforts in a series of attempts. Here is a pretty normal evolution for a modern company. 1. Push Marketing The company realizes that the web is important and a huge and cheap opportunity. Their reaction is to start pushing their corporate messages in a [...]

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When I was a kid I dreamt of a world where no injustice could go by unnoticed. It’s a kid’s dream for sure, but what if I was to say that I still believe in such a world to this day? Would you call me a fool? Naive, even? When I was a kid, I [...]

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About The PR Links

by Jerry Silfwer on November 17, 2011 · 0 comments

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As some of you know, Google decided to remove the sharing functions from their Google Reader. You can still post manually to a few networks, but not the way you used to. This is pretty sad and I know a lot of digital “superusers” think so to. Here’s why: Organizing your feeds is way better [...]

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Spinn’s PR Links—November 17, 2011

by Jerry Silfwer on November 17, 2011 · 0 comments

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Tweet like a pro: 8 Twitter tools to try Tweet, tweet! “Gameification” and Public Relations Sure, but isn’t gamification sooo last year? :) Something Wicked This Way Comes Sounds interesting. The logo sort of promises revolution. But then again, I thought along those lines about the Swedish Ajour project as well. I’ll wait and see [...]

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You gotta love that. And I’m so envious of my colleagues who worked at the event in NYC—I heard that it was grand!

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A Personal Status Update

by Jerry Silfwer on November 3, 2011 · 13 comments

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Oh yes, I loathe all people who in the beginning of their blog posts go on about their own lack of productivity, but here I am doing the same obvious mistake. My philosophy is that if you have something to say on your blog, say it. If you don’t, don’t. And don’t make excuses when you [...]

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