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The other day, Carl Fredrik Sammeli asked me to push for Prime’s Recruitment Day. Even though I’m happy to do that, I decided to let him work for it a bit first… Hi Carl Fredrik! Congratulations to winning in Sabre! But I don’t think everyone knows that you were one of the driving forces behind [...]
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Who haven’t heard of the magical relationship between the Copywriter and the Art Director? For a very long time, they’ve been the pillars, the corner stones of the marketing industry. But as advertising is loosing ground in the arena of corporate persuasion, maybe the days of acclaim and glory for this dynamic are over? Since [...]
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Jesper Strömbäck sent me his latest book project Political Public Relations. I know him from when I was studying at the Strategic PR Program at Mid Sweden University. Thank you, Jesper! The book is edited by him and Sprio Kiousis, University of Florida. Thirteen contributors gives their perspective on the subject of political public relations and [...]
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I’m a firm believer in the importance of wording. A lot of problems we faced early on in social media was that we didn’t have a communal language to describe this brave new world. This is true for digital PR as well. So, let’s talk blogger outreach. To keep it simple, I divide blogger relations [...]
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One of the many nice things about being home is being able too see wifey delivering the evening news. In my book she’s the best news anchor out there, and a kickass reporter, too. That combination can’t be all that common. 3 Things You Should Know Before Dating a PR girl This is worth a [...]
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I’ve been quite involved in recruiting the last couple of months. Comes with being a fast growing agency; just for our interns and account managers, we went through several hundreds of resume’s and I don’t even dare to tell you how many interviews we actually did—and still are doing. It’s great fun to meet inspiring [...]
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My colleague @RajerThat made me aware of this Daily Show clip: The Daily Show With Jon Stewart Mon – Thurs 11p / 10c Swede Dreams www.thedailyshow.com Daily Show Full Episodes Political Humor & Satire Blog The Daily Show on Facebook Sort of a follow-up I guess to these two clips that kind of [...]
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