by Jerry Silfwer on September 21, 2011 · 0 comments
Oh, how cute this is! And such a powerful way of making the point that each tweet is answered by a person. That’s taking interaction with clients and prospects seriously. You can read more about the campaign over at Simply Zesty. Found it via my new colleague at Whispr, Jessica Giantonio from Big Fuel, who [...]
One of the many nice things about being home is being able too see wifey delivering the evening news. In my book she’s the best news anchor out there, and a kickass reporter, too. That combination can’t be all that common. 3 Things You Should Know Before Dating a PR girl This is worth a [...]
Autobots Are Dicks: A “Transformers: Dark of the Moon” Review The best Transformers review so far from one of my favorite “PR” blogs right now. And yes, the movie really sucked, which hurts, since I’m really a Transformers-fan since I was a kid. But they forgot to mention that the posing chick was running around [...]
I’ve been quite involved in recruiting the last couple of months. Comes with being a fast growing agency; just for our interns and account managers, we went through several hundreds of resume’s and I don’t even dare to tell you how many interviews we actually did—and still are doing. It’s great fun to meet inspiring [...]
As Clay Shirky once stated, information overload is not the problem, filter failure is. And Google+ is sure taking aim for that whole filter thing. Get this: You place your contacts in different groups. So when you share content online, only those who you wanted to see the information will potentially see it. Of course, [...]
Related articles Editorial or Advertorial: What’s the Difference? (wineindustryinsight.com) Job Seekers, Do or Don’t: Should you Follow and/or Friend Future Employers? (marijeanjaggers.com) Influence Shminfluence (3hatscommunications.com)
I bought Esquire today and I turn to page 26 (yes, that’s basically how many ads you must get by before the editor’s note). There David Granger says the “treasured assumption of the digirati” was that the digital revolution would cause the end of record labels, book publishers and movie studios. But it didn’t, ha! [...]
Imagine you’re doing research on different types of food, how they affect your health, what kind of vitamins they contain, if they’re hazardous or not. You’re well-educated in the science of food and maybe highly specialized in a particular food area. Then, and only then, I’ll be prepared to acknowledge you as a food expert. [...]
